News

Astute’s Automated Data Screening Service

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Astute’s Automated Data Screening service allows you to flag CTPS and TPS registered phone numbers within your prospect data. It also allows you to identify invalid, inaccurate and suspicious email addresses. When signing up to the service you will receive annual access to an easy online portal which gives you a more accurate view of your marketable universe, as well as taking a step towards ensuring GDPR compliance. For more Information please click the below link, or call us on 0800…

GDPR Guidance

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Under GDPR there are six grounds to process personal data, these are equally valid. There are two of these which are relevant to direct marketing, consent or legitimate interest. Astute Marketing Services have selected legitimate interest as the legal basis for processing personal data which is most appropriate to our business. This is because the ICO have stated that: “Using this basis for processing that is expected and has a low privacy impact may help you avoid bombarding people with…

Don’t be afraid of GDPR

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Don’t be afraid of GDPR – let AMS help you Prepare.

Fuelling the Marketing Automation Engine with Data

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Without good data, Marketing Automation is reduced to the mindless email blasts with the ever-decreasing response rates we’ve all been desperate get away from. Better data means the ability for more targeting and more targeting always yields better results – whether it is opens, click-throughs or sign-ups. Read more here – Fuelling the Marketing Automation Engine with Data

High Value Marketing Data

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Can you class your marketing data as High Value? Read our whitepaper here to find out more – High Value Marketable Data

Increase Marketing Performance through Data Enhancement

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Download our whitepaper here – Increase Marketing Performance

How Do I Get More from My Data?

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Download our whitepaper here – How Do I Get More from My Data?

Is BAD Data Costing You?

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Download our whitepaper here – Is Bad Data Costing You

Astute Night @DOGS

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Astute’s social calendar has really gone to the dogs! Our latest event saw 62 Astutians go to Poole Greyhounds for an evening of drinks, excitement, more drinks, and the chance to stray onto the track and meet the athletes afterwards. The whole group was a little husky from shouting on their favourites by the end… All in all, another great night out from Astute!

Dorset Plane Pull 2015

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To raise money for charity, some people jump out of a plane. Other people hold tug-of-war contests. And then there are those who combine the two… Guess which camp Astute belongs to? At the annual Dorset Plane Pull, raising money forJulia’s House children’s hospice, the 21 members of team ‘Pull and the Gang’ took just over 30 seconds to pull a Boeing 737 (weighing 35,000 kg!) a distance of 50 metres. That’s what we call pulling your weight! If you…