Fuelling the Marketing Automation Engine with Data



Without good data, Marketing Automation is reduced to the mindless email blasts with the ever-decreasing response rates we’ve all been desperate get away from. Better data means the ability for more targeting and more targeting always yields better results – whether it is opens, click-throughs or sign-ups. Read more here – Fuelling the Marketing Automation Engine with Data

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High Value Marketing Data



Can you class your marketing data as High Value? Read our whitepaper here to find out more – High Value Marketable Data

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Astute Night @DOGS



Astute’s social calendar has really gone to the dogs! Our latest event saw 62 Astutians go to Poole Greyhounds for an evening of drinks, excitement, more drinks, and the chance to stray onto the track and meet the athletes afterwards. The whole group was a little husky from shouting on their favourites by the end… All in all, another great night out from Astute!

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Dorset Plane Pull 2015



To raise money for charity, some people jump out of a plane. Other people hold tug-of-war contests. And then there are those who combine the two… Guess which camp Astute belongs to? At the annual Dorset Plane Pull, raising money forJulia’s House children’s hospice, the 21 members of team ‘Pull and the Gang’ took just over 30 seconds to pull a Boeing 737 (weighing 35,000 kg!) a distance of 50 metres. That’s what we call pulling your weight! If you…

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Astute Summer Party 2015



This weekend, the Bournemouth Air Festival came to town – which can mean only one thing: it’s time for the legendary Astute Summer Party on the beach! The venue this year was Koh Thai Lounge pop-up venue on the beach between the piers, and with the drinks flowing, the Air Show overhead, bongo rhythms in our ears, and fantastic Thai tapas in our bellies, everyone had a fantastic night.

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New Forest Aqua Park



Astute does Total Wipeout! 60 Astutians gathered early one Sunday morning at New Forest Water Park, ready to take on the UK’s very first Aqua Park. Wetsuits – check. Game faces – check. Dignity left safely at the door – check. Everyone had a fantastic time negotiating the floating, inflatable obstacle course. All that was missing was Richard Hammond’s commentary!

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